E.Leclerc Pamplona, ​​30 years committed to local producers

E.Leclerc Pamplona celebrates its 30th anniversary this year, becoming a benchmark in supporting local producers and promoting Navarrese products. The hypermarket collaborates with more than 1,000 suppliers and 5,000 references in the regionbecoming the most important platform in the Autonomous Community, since it has the largest exposure of products from small, medium and large local companies, both in its physical store and in its online format, available to the consumer.

As part of its support for Navarran suppliers, E.Leclerc Pamplona is launching, until March 12, the fifth edition of its “Las Alianzas Locales” campaign, with the aim of promoting local products. Thus, in collaboration with Reyno Gourmet will be held tastings of local products in the hypermarket itself from 11:00 a.m. to 2:00 p.m. and from 4:00 p.m. to 9:00 p.m. on weekends, and from 11:00 a.m. to 2:00 p.m. on other days.

In this way, the hypermarket reinforces its commitment to its Community and the products of the land. From the direction of the hypermarket they affirm that: “since our arrival in 1992, we have always opted for local producers, and for us it is a pride that, 30 years later, we continue working with them and contributing to their promotion”.

Local suppliers participating in the campaign. Assigned

As a result of the covid-19 pandemic, there have been various changes in consumer habits, who are betting more on local products, something that E.Leclerc Pamplona has been doing since its inception; as well as a transformation towards digital, with the digital experience gaining prominence in the omnichannel strategy. The consumer is increasingly aware, responsible and digital.

Elena Buldon, CEO of E.Leclerc Pamplona, ​​at the opening ceremony. Assigned

About E. Leclerc

The E.Leclerc movement is the main movement of independent traders. Its company philosophy is based on combining a business project with a social project, getting involved and participating in the collective life of the town and thereby contributing to its economic development. The fundamental principles of the Movement are, in addition to its price policy (buy cheaper to sell cheaper), solidarity, respect for the environment, promotion of fair trade, etc. All of them with a primary objective: to defend the interests of consumers.


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